GoGo SqueeZ - Monthly Content, Campaigns, and Photoshoots

My Role: Project Manager + Creative

This children’s applesauce brand was one of my retained clients, so we did content for them year-round! This was a lot of Product photography and design for which I sourced the props, wrote briefs for, as well as shot some and did post-production when needed. Here are some IG posts we did, as well as some fun examples of Tiktok’s we created.

Twitch - Rivals Pre-show

My Role: Project Manager + Creative

For Twitch Rivals, I worked alongside Twitch and Social Chain’s internal creative team to help develop the Twitch Rival’s Pre-show, a fun interactive game that would play before regularly scheduled twitch events for titles like Fall Guys, Among Us, and more. To boost platform engagement, we introduced a chatbot for live interactions, enabling users to vote, answer questions, and participate in mini-games like "What happens next?". We also crafted Instagram AR filters and social assets to enhance brand presence and resonate culturally with streamers and gaming fans. On top of regular PM duties— Since I am a big gamer, I also helped to curate some of the popular clips highlighted in each show, as well as wrote some of the questions! See below for some examples of both the Pre-show and social content to promote it!

Tres Agaves Tequila - Media Library, Monthly Content + More

My Role(s): Project Manager & Producer

Tres Agaves was another one of my retainer clients, for whom we did Monthly Content as well.

We built a new media library for the brand that included 2K+ lifestyle and product assets for use across their marketing properties. We saw growth across all key metrics for the brand, including a 120% increase in engagements, a 2,522% increase in impressions, and a 163% increase in followers, compared to the previous year.

Metrics: 50K Engagements | 26M Impressions | +81K Followers

Afterpay - Pay Better Campaign

My Role: Project Manager

This large campaign for Afterpay was featured both on billboards and on social. A large part of it was an influencer activation based around these interactive murals, that would offer free ice cream to passers-by! Around 115 influencers between NYC and LA were contracted to visit and create content advertising the brand, telling people to go check em’ out! This campaign also featured some spots on the main Time Square Billboard that focused on creators within different niche’s applying the pay better metaphor style to their specific niche!

Mountain House Adventure Meals - Packaging, Website, and More

My Role: Project Manager (Click heading above for full case study)

Recognizing this shift, Mountain House approached our creative team with a specific challenge: elevate the taste appeal of their packaging while maintaining the brand’s established identity. We needed to ensure that the new packaging continued to resonate with experienced backpackers while also attracting new adventurers seeking an exciting and flavorful outdoor food experience.

Mountain House evolved from a provider of packaged meals into a catalyst for delicious adventure. By centering drool-worthy dishes on pack and bringing more taste appeal to the brand as a whole, Mountain House is able to connect with new customers while renewing their reputation as the first and best option for their existing audience of outdoor adventurers.

My duties for the project included creating timelines, brainstorming ideas for the illustration, working with the illustrator and relaying feedback, tracking project scope and budget, Tracking all info needed for each individual product’s nutrition label, helping with preproduction for photoshoots, facilitating website updates with the design and dev teams, and more.

Audible - The Miranda Obsession

My Role: Project Manager

To Promote Audible’s intriguing audio story starring Rachel Brosnahan and Josh Groban, my team was tasked with creating Social Assets to promote it, this consisted of both In-Feed assets (IG) and videos for IG Stories.

italki - Monthly Content + Campaigns

My Role: Project Manager + Co-Creative

For italki, a language learning service based in Shanghai, we developed and evolved their brand look! The content we made included language education, cultural info, and my favorite, relatable language learning memes (my personal favorite to concept).

Zalando - Big Bang Voucher

My Role: Project Manager

This GIANT sale campaign my team did for Zalando was a beast, for one main reason. We created around 25+ assets for In-feed and stories (some not pictured here, like meme’s and other graphics and including a video, you’ll find below) and this promotion was set to run across 6-8 different countries, which meant that they all needed to be correctly translated into the other languages. so 25x8… The sheer volume of this campaign was a challenge, and this meant I had to keep things Immaculately organized as not to let any of the assets get mixed up.